CLIENT: Golden Acorn Casino | PROJECT: WBug Giveaway
DESCRIPTION: 4-color advertising campaign design for the southern California market.
CHALLENGE: In the prior two years before this campaign launched the focus had always been on the product end of their "giveaways" rather that the customer who sought out to win the product. We wanted to target the female customer and the fashion trends that they follow —Retro Vibe all the way. In doing so the casino we felt would be saying, "Because we know who you, providing you with an adult gaming experience that will meet your expectations". Fun & Excitement. We wanted to make it clear that knowing the customer was more important that promoting any vehicle, after all we felt ultimately that casinos are in the people business.
GOAL REACHED: Increasing the number of new and returning female customers.