CLIENT: San Diego Museum of Art | PROJECT: Art Alive 200 Fundraiser
DESCRIPTION: 4-color advertising campaign design for the southern California market
CHALLENGE: The San Diego Museum of Art wanted posters placed locally for their "annual fundraiser" were floral designs are brought in to mirror and reflect the Permanent Collection of artwork. Message: "Talking" about art and the importance of it in the community. We wanted to target members and the contemporary art that they follow with a very fun message. In doing so the museum we felt would be saying, "Come out to our event, have a fun evening and talk about art with other members". We felt the main message should command debate and a passion for art that should be voiced, which is the propose of art after all. GOAL REACHED: Increasing the number of new and returning membership. And one hell of a great event.