CLIENT: The Inn | PROJECT: Wedding Promotion
DESCRIPTION: 4-color adverting campaign for the southern California market
CHALLENGE: This client had advertised locally in the southern California region in several print media/publications. In the prior years before this campaign launched the focus had always been on the Inn itself and the vacation—rather that the bride who sought out to have her wedding reception at the Inn. We wanted to say to the bride interest in The Inn that the folks there understand what a special day your wedding day is. This is your day and the event should reflect the couple lifestyle and personality. Cross-promotion with this ad as we recognized that those that attended the event were in fact future customers. GOAL REACHED: We successful communicated the feeling of The Inn and its personality by mirroring it in the reflection of this young couple.