CLIENT: Rete Clothing | PROJECT: 1/3 Page Advertisement
DESCRIPTION: 4-color ad to be placed in a Chamber of Commerce magazine
CHALLENGE: This client wanted to place a 1/3 4-color advertisement in a Chamber of Commerce guide for the Healdsburg area in northern California. The main direction from the client was to reflect a retro-style European look for the boutique high-end customers. We took the approached that the focus should be on the woman and the lifestyle that someone who would wear boutique designer jeans enjoys. The color palette was retro and yet very relevant today's world.
GOAL REACHED: The client just loved the lifestyle component and the logo placement. She received great feedback from the advertisement.