CLIENT: San Diego Museum of Art| PROJECT: El Alma Exhibition
DESCRIPTION: Promotional poster for special exhibition
CHALLENGE: This client had the need to placed posters advertising the Spanish show "El Alma del Pueblo" We were to follow the style of artist in designing the logo and layout. The graphic image dictated that we hold a strong graphic framework and would still allow the main image of the artist to land as the focus, creating a visual experience the would not be forgotten. The strong contrasted was critical as was the dynamic of the subject matter. In fact the image was so dynamic that the only decision on the headline was just how bold to go with the font.
GOAL REACHED: Very successful and reaching for a promoted this exhibition as well as a true representation of the overall artworks that were part of the show.