CLIENT: Golden Acorn Casino | PROJECT: Hummer Giveaway
DESCRIPTION: 4-color advertising campaign design for the southern California market.
CHALLENGE: In the prior two years before this campaign launched the focus had always been on the product in their "giveaways" rather that the customer who sought out to win the product. We wanted to say to the male customers of this casino that the casino understands who you are. The casino understands that male clients are risktakers, adventurous, freespirited, and loves to make a statement. In doing so the casino we felt would be saying, "Because we know who you, we can better serve you and look after you, providing you with an adult gaming experience that will meet your expectations". After all we felt ultimately that casinos are in the people business.
GOAL REACHED: Increasing the number of new and returning customers.