CLIENT: Palm Springs Desert Magazine| PROJECT: April Issue
DESCRIPTION: 4-color magazine design for April issue.
CHALLENGE: The publisher wanted a cover that would reflect the colors of the Palm Springs desert region for its Home Interiors Issue. He like the idea of strong angles and earthtones. He also stated that the demographic for the cover was to be upper class, 55 to 65 year olds.
GOAL REACHED: We worked with the interior designer Dan Foley to find the right home to photograph. The color palette was wonderful in helping us reach the publisher requirements. The cover was redesigned for this issue to give is it the look more along the lines of say–Architectural Digest. This gave us the opportunity to relaunch the magazine with more of a clear focus on Interior Design & Homes.