CHALLENGE: The approach that we take in designing a logo is that the personality of the company must be immediately available to the viewer in seeing a companies logo. We put color theory to the test in all of our development stages of logo creation. Typography theory is also investigated and looked thru in order to reach the right solution. Your logo is your FACE, it is the first item of business, and it should say volumes about who you are, where you are going, and how you see yourself in the marketplace. This creative process is a vision that both our clients and we as designers must work on together to achieve the right correct logo identification. We welcome the challenge.