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CLIENT: San
Diego Museum of Art | PROJECT: Branding
Campaign
DESCRIPTION: Direct
Mail, Advertisement, CD Cover & Insert
CHALLENGE:
This client needs an overall branding campaign to reflect the museum image
and its relationship to Spanish artwork which it was most known for in the
artworld. The color palette was to be of "Wine", "Merlot", "Spanish
countryside".
GOAL REACHED: Various pieces
where created involving the color palette of rich reds, dark browns, and
golds. CD covers, Advertisements, and Mailers were the first pieces to be
launched to the public.
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